B. COURSE OF BUSINESS OF HMC
In 2014, HMC generated its highest level of revenue in the
company’s history. Compared with the 2012 reference year,
revenue increased by EUR 5.4 million to EUR 99.8 million.
After adjusting for the extraordinary item in the amount of
EUR 12.4 million arising as a result of the organisation and
implementation of the German Pavilion at EXPO 2012 in
Korea, revenue was lifted by EUR 17.8 million. The Trade Fair
sales division accounted for the largest portion of revenue
(approximately 50 percent). The second half of the year pre-
sented a particular challenge with eight trade fairs held in
the space of eleven weeks, among them SMM and WIND-
ENERGY HAMBURG.
1. HAMBURG MESSE DIVISION
HMC recorded high numbers of events and exhibitors in
2014. Highlights in 2014 included the events that Hamburg
Messe itself organised, SMM and WINDENERGY HAMBURG.
With scores of specialist visitors from all around the world
and record participation of 2,102 exhibitors – including 150
newcomers – from 67 countries, SMM reasserted its posi-
tion as the leading platform for the maritime industry. WIND-
ENERGY HAMBURG was held in 2014 for the first time.
Attracting 1,194 exhibitors from 32 countries, this is the
most important trade fair for the international wind energy
industry.
The INTERNORGA maintained its status as Germany’s number
one catering trade fair in 2014. A total of 1,203 exhibitors
took up the entire trade fair grounds including a lightweight
hall that was set up.
GET NORD has a unique position in Europe because it is
Germany’s only joint trade fair for all products related to
building technology. At this show 497 exhibitors presented
their products on a net floor area of 27,114 square metres.
With increases in the number of exhibitors (5 percent) and
net floor area (11 percent), HANSEBOOT consolidated its
position as Germany’s second-most important boat fair. In
addition, HMC hosted the HANSEBOOT ANCORA BOAT SHOW
on the grounds of the ancora marina in Neustadt / Holstein
for the fourth time.
The integration of Hamburger Autotage once again and the
enhancement of theme worlds raised the number of exhib-
itors at REISEN HAMBURG by 14 percent. Visitor numbers
fell slightly short of expectations. HANSEPFERD Hamburg,
on the other hand, recorded growth in both exhibitors
(+4 percent) and visitors (+5 percent) in 2014.
DU UND DEINE WELT (DDW) was held for the last time in
2014. In contrast to consumer fairs and exhibitions, which have
clearly defined topics and target groups, acceptance of this
multi-industry trade show had fallen sharply in recent years.
The Guest Events sales division performed better than ex-
pected in the reporting year with a 23 percent increase in
revenue. A total of 30 guest events (2013: 37, 2012: 26) were
staged on the HMC site. The largest events were AIRCRAFT
INTERIORS EXPO and NORDSTIL.
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Hamburg Messe und Congress | Annual Report 2014
MANAGEMENT REPORT