— FROM 2004: CROSSING THE
KAROLINENSTRASSE
In June 2004, the cornerstone was
laid for the Neue Messe Hamburg.
Eight of the twelve halls were pulled
down and replaced by three larger,
more modern halls. Four further halls
were constructed beneath the TV
tower. The covered exhibition space
now extended to 87,000 square
metres. At the same time, the CCH
was given an additional conference
area and a new exhibition hall. The
new trade fair complex was fully
ready for use at the end of 2008.
ECONOMY SENATOR FRANK
HORCH summarised the impor-
tance of HMC for Hamburg like this:
“The events in the anniversary year
provide a good opportunity to once
again remind everyone of the im-
portance of the exhibition industry
for the economic development of our
city. Hamburg is one of Europe’s
biggest and most dynamic metro-
politan areas. Over four million peo-
ple live and work here. The strength
of Hamburg’s economy is based on
its unique combination of modern
industrial production, innovative ser-
vices and international trade. Per-
sonal contact, networking and the
exchange of information at trade
shows, conventions and confer-
ences are becoming increasingly
important in the digital era. With
its trade fair company, Hamburg is
well placed to build on its unique
strengths. One of our strategic objec-
tives is to give Hamburg a stronger
international presence in the grow-
ing market for trade fairs, confer-
ences and conventions. In this con-
text, the senate and city parliament
have now agreed upon the com-
prehensive revitalisation of the CCH,
which will open in 2019 with a brand
new look.”
✱ ✱ ✱
To mark the anniversary of
the charter, an official service
was held on 29 January 2015
in St. Michael’s Church.
The First Mayor Olaf Scholz
gave a speech which stressed
the importance of the trade
fair and conference business
to Hamburg’s economic
development policy.
Here you will find
the richly illu-
strated e-book on
the anniversary
(in German):
44
Hamburg Messe und Congress | Annual Report 2014
ANNIVERSARY