In the 2014 financial year, 42 trade fairs and exhibitions were
hosted (2012 in 37), of which 12 were own events (11 held
in the grounds and one in Neustadt/Holstein). At a total of
831,388, the number of visitors was up 88,919 compared
with 2012 (742,469). The gross area leased increased cor-
respondingly by 132,564 square metres to 982,829 square
metres.
2. FOREIGN BUSINESS DIVISION
Every year, HMC organizes numerous joint participations in
trade fairs abroad, most of which are implemented on behalf
of the Federal Ministry of Economics and Technology and
the Federal Ministry of Food and Agriculture. The main focus
was on the maritime industry, the oil and natural gas industry
as well as the hotel and culinary industry. During the report-
ing year, HMC implemented seven joint participations on
behalf of the Federal Ministry of Economics and Technology
and five on behalf of the Federal Ministry of Food and Agri-
culture. The highlight of the foreign business activities was
the successful implementation of the German participations
at the Arab Health (around 300 exhibitors) and the SIAL Paris
(more than 70 exhibitors).
3. CCH DIVISION
There was only a marginal change in the market and com-
petitive conditions for CCH compared with the previous year.
Concrete progress on the revitalisation of the CCH was made
in 2014 and the Parliament of the Free and Hanseatic City of
Hamburg resolved on the implementation of the construction
project from 2017.
There were 141 (2013: 128, 2012: 156) national and inter-
national conferences, conventions, exhibitions and presen-
tations hosted at the CCH in the 2014 financial year. Good
acquisition of mid-sized and large conventions with con-
vention-related exhibitions pushed up visitor numbers from
196,010 in 2013 to 213,588 in 2014.
As in previous years, medical events as well as annual general
meetings, member and company meetings accounted for
the lion’s share of the convention and conference business.
Events of note include the 31st Chaos Communication Con-
gress (20,000 participants), the 95th German X-Ray Congress
(7,500 participants), the 14th Congress of the German Interdis-
ciplinary Association for Intensive and Emergency Medicine
(DIVI) (5,000 participants) and the Annual General Meeting of
the DAX 30 group Deutsche Lufthansa AG.
A total of 106 social and cultural events were held. Visitor
numbers rose by around 19,000 to 176,513. Particularly note-
worthy is the Dalai Lama’s four-day teaching at the CCH in
August 2014, which attracted 25,000 visitors.
49
Hamburg Messe und Congress | Annual Report 2014
MANAGEMENT REPORT