1. OUTLOOK
Fewer events are scheduled to take place in 2015 than in
even years. HMC aims to continue its profitable growth and
to break even over a two-year period by 2025. To this end, a
strategy entitled ROAD TO 2025 was developed describing
the challenges, goals and fields of action. Growth will be pri-
marily achieved through the expansion of HMC’s own trade
fairs, the acquisition of profitable guest events and the up-
coming revitalisation of the CCH.
The CCH will be modernised and expanded in 2017 and
2018, so that from 2019 onwards the “new” CCH will be able
to meet future requirements.
2. EARNINGS
HMC expects revenue of EUR 58.3 million for the 2015 finan-
cial year, which means that revenue is anticipated to increase
by around 3.1 percent compared with the reference year.
The company expects to post a net loss for the current year,
given the significant financing costs for leasing the Neue
Messe property as well as the costs arising from the financ-
ing and depreciation of CCH’s expansion. Property costs will
continue to have a negative impact on earnings in the com-
ing years.
HGV will absorb the losses that are expected for the next
years within the scope of the existing profit and loss transfer
agreement.
3. RISK REPORT
RISK MANAGEMENT
HMC maintains a risk management system that enables
timely and systematic analyses and assessments of the com-
pany’s exposure to risk as well as the development of per-
tinent countermeasures. These analyses and assessments
concern both strategic and operational risks.
In terms of its future development, at this time HMC is un-
aware of any risks that might jeopardise the company as a
going concern.
No events of special importance that would have resulted in
a material change in the presentation of the company’s net
assets, financial position and results of operations occurred
after the close of the financial year.
Hamburg, 20 March 2015
BERND AUFDERHEIDE
President and Chief Executive Officer (CEO)
DR. ULLA KOPP
Chief Financial Officer (CFO)
D. OUTLOOK, RISKS AND OPPORTUNITIES
OF FUTURE DEVELOPMENT
51
Hamburg Messe und Congress | Annual Report 2014
MANAGEMENT REPORT