side at the Haspa Marathon Ham-
burg. The runners prepared for their
run on the Hamburg trade fair
grounds before they were let onto
the circuit between the exhibition
halls. Two hours and six minutes
later, the first runner approached the
finishing line here again, a spine-
chilling moment for the Ethiopian
Shumi Dechasa.
IN 2014, HÖRZU’s 50th GOLDEN
CAMERA awards were presented at
HMC. After being hosted in Berlin
for 40 years, the prestigious mega-
event thus returned to Hamburg for
its anniversary.
At the event in February 2015, HMC
demonstrated that it is not only an
excellent host, but also an outstand-
ing partner to the City of Hamburg.
Plus, it showed that it is possible to
create a fantastic atmosphere for a
glamorous gala at a trade fair site.
The return of the awards ceremony
to Hamburg turned into a much-
acclaimed event. Under the golden
glow of the television tower, the
most important event in the Ger-
man film and television industry was
attended by more than 1,200 guests
including international stars such as
Susan Sarandon, Kevin Spacey and
Arnold Schwarzenegger and Ger-
man movie and television stars such
as Iris Berben, Jan Josef Liefers and
Armin Rohde. In addition, the spot-
lights picked out many athletes,
among them footballer Toni Kroos,
who won the World Cup with the
German team, and two-time Olympic
medal winner Katarina Witt. After-
wards, the guests in attendance, the
television audience, the organisers
and the press all agreed that it had
been a successful evening with Holly-
wood glamour.
✱ ✱ ✱
Some 600 exhibitors and niche
suppliers presented innovations in
cosmetics, wellness and personal
care at the in-cosmetics.
✱ ✱ ✱
Visitors and exhibitors praised the
Nordstil’s clear concept and clear
structure.
Successful with
lifestyle
27
Hamburg Messe und Congress | Annual Report 2014
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