HMC not only brings people together in Hamburg. All around
the world it ensures that German exhibitors and visitors come
together, be it at the trade fairs HMC itself organises, in Ger-
man joint participations at international trade fairs on behalf
of federal ministries or through an exhibition presence like the
ones in Zaragoza (Spain) in 2008, Shanghai (China) in 2010 and
Yeosu (South Korea) in 2012. In 2014, HMC flew the flag at
14 overseas trade fairs. On behalf of the Federal Ministry for
Economic Affairs and Energy, it organised German trade show
presentations, for example at the Arab Health in Dubai, the
Seatrade Cruise Shipping in Miami, the Offshore Technology
Conference (OTC) in Houston and the WorldFood in Kazakh-
stan. Working on behalf of the Federal Ministry of Food and
Agriculture, HMC’s experienced foreign trade fair team was
responsible for five trade show presentations – at the Winter
Fancy Food Show in San Francisco, the Food & Hotel Asia
Singapore, the Seoul Food & Hotel, the Summer Fancy Food
Show in New York and the SIAL in Paris. SIAL, the world’s
largest food innovation marketplace, represented a particularly
large challenge for HMC’s foreign trade fair team headed by
Inka Pittscheidt. The exhibitors assisted were spread around
four different halls, which required considerable coordination
and organisation. What all trade fairs have in common is that
they indirectly strengthen existing events at the Hamburg site
by serving the economic clusters that the City of Hamburg has
defined.
INKA PITTSCHEIDT and her team also have full order
books for 2015. This year they are planning 30 foreign trade fair
events on all five continents – from Aberdeen and Ashgabat
(Turkmenistan) to Mumbai (India) and Baku (Azerbaijan) to
Melbourne, Perth (Australia), Johannesburg (South Africa) and
Jakarta (Indonesia).
✱ ✱ ✱
HMC organises German trade fair
presentations on all continents: here
in Ho Chi Minh City, Vietnam.
Looking for an innovative stand design, extravagant catering or a special trade fair presen-
tation? Thanks to HMC’s personal contacts, long-standing experience, intimate knowledge
of local conditions and management know-how, foreign trade fairs and events have been
in expert hands for many years.
From Hamburg
out into
the world
“Every trade fair is a fresh challenge. My goal
is always to ensure that the exhibition stand is
handed over cleanly and on time, that during
the event everything then goes like clockwork
and the exhibitors are completely satisfied at
the end. If the fair attracts plenty of visitors,
I’m perfectly happy.”
INKA PITTSCHEIDT
Head of HMC’s Foreign Events and
Contract Business department
29
Hamburg Messe und Congress | Annual Report 2014
INTERNATIONAL