✱ ✱ ✱
As a reliable partner, HMC
brings success to projects on
the basis of its commitment,
experience and expertise.
tant role as a partner, ambassador, driver of economic growth
and image enhancer for the Free and Hanseatic City of
Hamburg.
THE GOAL IS therefore to underpin HMC’s municipal im-
portance by drawing increasing numbers of exhibitors and
visitors and acquiring high-quality, profitable events as well
as new event formats. After all, making HMC more attractive
increases the appeal of the City of Hamburg and bolsters
its image, not just as a trade fair and convention venue.
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Hamburg Messe und Congress | Annual Report 2014
STRATEGY – ROAD TO 2025