Seatrade Europe, the cruise & river
cruise convention, witnessed increased
internationalisation. Foreign visitors
made up 65 percent of the 4,500 spe-
cialist visitors, while foreign exhibitors
accounted for 85 percent of exhibitors.
HAMBURG: A POPULAR PLACE AMONG
GUEST ORGANISERS
The 36 guest events – including leading
trade fairs such as the Aircraft Interiors
Expo, the exhibition for aircraft inte-
riors, the World Publishing Expo, the
international trade fair for the newspa-
per and media industry, and the Inter-
modal Europe, the world-leading trade
fair for the container, transport and
logistics industry – likewise contribut-
ed to making the trade fair business a
success. We were delighted to see that
Hamburg once again hosted the World
Publishing Expo in 2015 after a five-
year absence. The Intermodal Europe
also returned to the Elbe.
MOMENTUM FOR THE FOREIGN
BUSINESS
In addition to holding the INMEX SMM
India with its event partner informa
exhibitions, HMC staged 25 joint partici-
pations at trade fairs on four continents
either on its own or on behalf of various
federal ministries – more than ever be-
fore. Among the main topics were oil
and gas, the health care sector and the
maritime industry.
CCH AMONG THE TOP THREE VENUES
FOR ANNUAL GENERAL MEETINGS
The CCH, which is just about to
undergo a make-over, also made a
contribution to HMC’s positive result.
At the beginning of 2015, it served as
the media hub during the Hamburg
elections a further time. In addition,
the CCH was once again among the
top three venues for annual general
meetings in Germany, hosting the
AGMs of eight publicly traded compa-
nies such as Beiersdorf and Lufthan-
sa. Besides annually recurring events
such as the Chaos Communication
Congress, the Annual Congress of the
European Association of Nuclear Medi-
cine was hosted there in 2015 for the
first time. Other events held at the CCH
included the 20th Congress of the Eu-
ropean Association of Hospital Phar-
macists and the 67th Congress of the
German Society for Urology, which at-
tracted several thousand participants.
GLAMOUR GALORE AT THE GOLDEN
CAMERA AWARDS
The glamour side was not neglected
either. A large contingent of celebrities
and representatives of the press con-
verged on the CCH at the end of Feb-
ruary for the 50th presentation of the
GOLDEN CAMERA awards of HÖRZU
magazine. HMC was already one of the
winners, because after being hosted in
Berlin for 40 years the event returned to
Hamburg for its anniversary.
seatic city. This in turn led to a substan-
tial increase in sales of services. Last
but not least, HMC’s foreign business
was expanded in 2015.
GOOD RESULT COMPARED WITH
REFERENCE YEAR
HMC did particularly well from the
events it organised itself. For exam-
ple, the 2015 INTERNORGA, Europe’s
long-running leading trade fair for ho-
tels, restaurants, institutional catering,
bakery and confectionery, was the larg-
est to date with around 1,250 exhibitors
spread across 100,000 square metres
of exhibition space. The FH Nord had its
debut in parallel. Some 100 exhibitors
mapped the entire process chain in the
butcher trade at this fair.
“WE ARE ON THE RIGHT COURSE AND WE ARE PLEASED WITH
OUR SUSTAINED FINANCIAL SUCCESS.” Bernd Aufderheide
07
HAMBURG MESSE UND CONGRESS Annual Report 2015