FURTHER DEVELOPMENT OF HMC
One goal is to raise HMC’s munici-
pal importance by drawing increas-
ing numbers of exhibitors and visi-
tors but also by acquiring high-quality
events as well as new event formats
for the exhibition halls and further ex-
panding the CCH – Congress Center
Hamburg. For a municipal company
this is not an end in itself because the
positive effects – such as additional
revenue – make themselves felt in
many areas of the city. HMC is an im-
portant driver of economic growth for
the Free and Hanseatic City of Ham-
burg, and making Hamburg Messe and
the CCH more attractive increases the
city’s appeal.
The stated business goal of HMC is
to break even over a two-year period
by 2025. This is because the positive
operating results are currently unable
to compensate in full for the high prop-
erty costs of around EUR 30 million per
year, especially in the somewhat weak-
er uneven years.
A VARIETY OF APPROACHES
Growth will be primarily achieved
through the expansion of HMC’s own
trade fairs, the acquisition of profit-
able guest events and the upcoming
revitalisation of the CCH. A new CCH
with greatly expanded opportuni-
ties will be available from mid-2019.
Collaborations with other trade fair
organisers in and outside Germany will
also be considered and larger num-
bers of events will be acquired for the
uneven years.
09
HAMBURG MESSE UND CONGRESS Annual Report 2015