ZARAGOZA, SHANGHAI, YEOSU,
ANTALYA, ASTANA
Time and again, HMC is commissioned by different federal ministries to organise
and run German Pavilions at international exhibitions.
n 2015 and 2016, HMC became
the first German trade fair com-
pany to be commissioned to
host two EXPO participations at
the same time. HMC will organise a
German Pavilion at Antalya 2016 and
Astana 2017 for the fourth and fifth
times since 2008.
This year Antalya has a lot more to of-
fer than just beach and sea. EXPO
2016 opened in the Turkish city on the
Mediterranean coast on 23 April. Once
again, Hamburg Messe und Congress
is responsible for planning and imple-
menting the German presentation on
behalf of the Federal Ministry of Food
and Agriculture.
However, this is not all. In parallel – this
time on behalf of the Federal Ministry
for Economic Affairs and Energy – HMC
is also organising the German Pavilion
at Expo 2017, which will take place in
Astana, Kazakhstan. This makes it the
fifth time in nine years that HMC has
been entrusted with the preparation
and implementation of a participation in
an international exhibition by the Fed-
eral Republic or, as in 2010, by the city
of Hamburg. HMC is also the first and
only trade fair company to implement
two EXPO participations on two conti-
nents at the same time. In the Turkish
city of Antalya, Germany has aligned
its presentation closely with the theme
of the EXPO – “Flowers and Children”
– focusing on the innovation potential
and future potential of renewable raw
materials and sustainability in everyday
life in the interests of future genera-
tions. Moreover, the German Pavilion
houses an exhibition on medicinal and
aromatic plants as well as a tea bar. In
the grounds outside, flowerbeds and
bodies of water entice visitors to linger.
The EXPO in Astana will be held from
10 June to 10 September 2017 under
the theme “Future Energy” – a theme
that is repeated at HMC events such as
the leading trade fair WindEnergy Ham-
burg, the international environment
summit of the maritime industry, gmec,
or GET Nord, the trade fair for energy
efficiency, building system technology
and building facilities.
The same is true of earlier EXPO par-
ticipations. For example, EXPO 2008
held in the Spanish city of Zaragoza
was themed “Water and Sustainable
Development”; four years later in Yeo-
su, Korea, the theme was “The Living
Ocean and Coast” – topics that are also
becoming increasingly important at the
SMM, for instance, the world-leading
trade fair for the maritime industry in
Hamburg.
In addition to the German Pavilions in
2008 and 2012, HMC ran the Hamburg
House at EXPO 2010 in Shanghai. The
German Pavilions in Spain and Korea
received the Gold Award for best imple-
mentation of the EXPO theme in these
two years. HMC will also set very high
standards for the quality of the German
Pavilions in Turkey and Kazakhstan.
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12 HAMBURG MESSE UND CONGRESS Annual Report 2015