94 % of visitors make new business contacts. Origin of visitors: 88,000 from Germany: ● 24 % Lower Saxony ● 18 % North Rhine-Westphalia ● 17 % Hamburg ● 13 % Schleswig-Holstein ● 28 % other Federal States 7,000 international visitors Areas of interest to visitors: ● 79 % food and drink ● 53 % kitchen equipment and technology ● 46 % furnishings and fittings ● 36 % bakery and confectionery/shop fitting ● 26 % computerised cash register systems and communication ● 19 % other fields (multiple responses allowed) 40 % of visitors travel more than 300 kilometres to get there. around Industry of visitors: ● 27,550 restaurateurs ● 16,150 hoteliers ● 14,250 bulk consumers/caterers ● 9,500 bakers/confectioners ● 5,700 specialist retailers/planners ● 2,850 food retail/drinks wholesale buyers ● 19,000 retail managers – e.g. kiosks/snacks/petrol stations/food/non-food/butchery Source: INTERNORGA 2016 trade fair survey carried out by independent market research institute Geiszus Messe-Marktforschung GmbH. 84 % of visitors are involved in corporate decision-making processes.