Hamburg. That was around 36,500 visitors more than in the
previous year, including 19,000 additional visitors in the eco-
nomically important conference and convention area.
THE SECOND HALF OF 2014 was a real challenge for
all employees at the Hamburg trade fair grounds with eight
trade fairs held in a period of just eleven weeks. Between
the end of SMM, the world’s leading maritime industry trade
fair, and the start of WindEnergy Hamburg, which was held
for the first time, there were just ten days for disassembly /
assembly of the multi-tonne exhibits, and for some 3,300
exhibitors to clear the site/set up their stands. For the first
time, around 100 SMM exhibitors who have their customers
in both industries had the opportunity to stay on site, or else
to move their stands to another hall, for seamless continua-
tion at WindEnergy.
COMPANIES IN HAMBURG also benefited from the
successful year at HMC. According to a study by the Munich-
based ifo Institute for Economic Research, for every euro of
revenues at Hamburg Messe und Congress GmbH, visitors
and exhibitors spend another EUR 7.60 on services, accom-
modation, meals at restaurants and shopping. Based on ac-
commodation figures of 1.2 million bed-nights for guests at
Hamburg Messe and the CCH, and revenues of EUR 100 mil-
lion, that means EUR 760 million of additional revenue for
Hamburg’s economy. That is equivalent to about 4,100 jobs
on top of those at HMC itself, according to the ifo survey.
“HMC is fired up about Hamburg and puts
its heart and soul not just into business-re-
lated events, but also into large-scale popular
events. Thanks to its infrastructure and ex-
pertise, it contributed significantly to the
success of our Olympic bid.”
✱ ✱ ✱
The global WindEnergy Hamburg trade
fair is held in the commercial metropolis of
Hamburg. As the hub of the international
trade and the headquarters of leading
wind energy companies, it is also where
key expertise for the onshore and offshore
business is concentrated.
✱ ✱ ✱
Germany’s largest floating boat show is a
regular feature of the 5-star ancora marina
in Neustadt/Holstein. Visitors to the hanse-
boot ancora boat show were able to inspect
and test-drive sail and motor boats in their
element.
FRANK HORCH,
Senator for Economic Affairs,
Transport and Innovation
11
Hamburg Messe und Congress | Annual Report 2014
A RECORD YEAR