meet 50,000 eager-to-buy customers from 24 to 26 april 2020, the 18th hansepferd hamburg expo is taking place at hamburg messe. as an exhibitor, it’s a perfect chance for you to meet around 50,000 interested, eager-to-buy visitors in person. some of the benefi ts: the extensive range of exhibitors is complemented by an attractive supporting programme that draws in additional visitors. another powerful visitor magnet are the demonstration areas/forums integrated into almost all exhibition halls. make direct sales acquire new customers cultivate customer relationships hansepferd.de
finding you couldn’t be easier sternschanze a3 a4 tv tower platz esse m central entrance our state-of-the-art exhibition halls are clearly organised into areas for different categories, making it easier for visitors to navigate. park planten un blomen equestrian supplies halls b1 – b5 categories st. p eters b2 ground floor b3 ground floor b u r g er str. dammtor cch – congress center hamburg training riding holidays hall b1 hall b3 premium equestrian supplies hall b4 b4 ground floor b5 n e f ö h h c n k i r e e i d b east entrance icelandic village hall b5 western & horsemanship hall b5 health & feed hall b5 horsekeeping & transport hall b6 stephansplatz breeding & horse breeds hall b6 grand show hall hall b7 a2 a1 lagerstr. b1 ground floor b7 b6 . r t s n e n i l o r a k messehallen south entrance holstenglacis july 2018. subject to changes.
why exhibiting at hansepferd is a sure-fi re recipe for success high exhibitor and visitor numbers active equestrians and horse owners eager-to-buy visitors = strong sales strongly rated by exhibitors and visitors hansepferd enjoys a very good image among visitors rated “good” or “very good” by exhibitors and visitors exhibitors and visitors are very likely to recommend it to others exhibitors reach their key target groups high-quality programme attracts interested visitors demonstrations and presentations in almost every exhibition hall galashow – two for one: 90 % of people who attend the show visit the expo beforehand – meaning more potential customers for you hansepferd.de
strong potential for you in the north over a third of visitors only go to hansepferd hamburg and not to any other equestrian expos. schleswig-holstein 45 % lower saxony + bremen 22 % hamburg 23 % other federal states 10 % source: 2018 visitors’ survey
rising popularity among exhibitors and visitors hansepferd attracts around 50,000 visitors, thanks to the diverse range of exhibitors – over 450 from 13 different countries. and those numbers are steadily rising! exhibitors total area in sq. m 49,887 2016 454 47,556 46,762 2018 480 2014 2016 2018 hansepferd.de figures are fkm-certifi ed
previous exhibitors were impressed 82 % of exhibitors would recommend hansepferd hamburg to others. so you should be there, too. defi nitely/probably 82 % 15 % possibly 3 % no recommendation
enjoy direct contact with customers alongside the many young horse fans, 64 % of hansepferd hamburg visitors are over 20 years of age. aged 20 or under 36 % 28 % 21–30 31– 40 41–50 13 % 13 % over 50 10 % hansepferd.de source: 2018 visitors’ survey, fi gures are fkm-certifi ed
selling is simply a delight hansepferd visitors mainly come to buy: around € 5.3 million in total sales were made at hansepferd 2018. 87 % yes, i bought or intend to buy something maybe 9 % 4 % no source: 2018 visitors’ survey
our visitors are your prospective customers from the categories: hacking pleasure riding dressage groundwork showjumping 68 % 59 % 57 % 52 % 36 % eventing 18 % western riding 11 % icelandic horse riding 10 % driving 8 % hansepferd.de multiple responses possible, source: 2018 visitors’ survey
perfect conditions for doing a roaring trade equestrians and horse owners spend a lot on their horses. over 30,000 hansepferd visitors are horse owners. 67 % of them horse owners 90 % active equestrians 10 % source: 2018 visitors’ survey
make our fans into your fans visitors love hansepferd. your business could benefi t from this positive attitude, too. very good source of information offers high-quality products each around 85 % very good shopping opportunities a great way to experience the world of horses hansepferd.de source: 2018 visitors’ survey
dream result among exhibitors and visitors 96 % of exhibitors said they reached their key target groups. 94 % of visitors rated hansepferd “very good” or “good”. yes very good or good 96 % 94 % 5 % average 1 % poor 4 % no source: 2018 visitors’ and exhibitors’ survey
promoting your success! with attention-grabbing advertising, including: extensive postering in hamburg, schleswig-holstein and lower saxony social media campaign on facebook and instagram, featuring well-known bloggers precisely targeted online campaigns half a million leaflets distributed via selected partners radio ads on all leading north german stations print ads in national trade magazines and in north german newspapers and weeklies hansepferd.de
our team working for your success organiser · project management · strategy and planning · sales and marketing sponsor co-sponsor general advice on horse care galashow competitions advice on breeding support with horse/breed presentation
contact andreas könig sales manager phone: +49 40 3569-2392 andreas.koenig@hamburg-messe.de sonja tegtmeyer project director olga lehnert project manager phone: +49 40 3569-2114 olga.lehnert@hamburg-messe.de hamburg messe und congress gmbh · messeplatz 1 · 20357 hamburg · germany · phone: +49 40 3569-2114 fax: +49 40 3569-2159 · email: hansepferd@hamburg-messe.de · hansepferd.de